"BRAND CONSISTENCY"

WHEN DEVELOPING YOUR BRAND, CONSISTENCY IS KEY. IT CREATES TRUST AND BREEDS LOYAL CUSTOMERS AND CONSUMER RETENTION RATE. YOUR BRAND SHOULD BE NOTICEABLE, MEMORABLE, AND DISPLAY A DIRECT MESSAGE AS FIRST GLANCE. JUST THINK OF THE POPULAR INSURANCE COMPANY THAT SHOW A THE CHARACTER "MAYHEM" GETTING INTO ALL SORTS OF TROUBLE. HE "CONSISTENTLY" WEARS A BLACK SUIT, WHITE DRESS SHIRT, BLACK TIE AND IS "ALWAYS" CAUSING DESTRUCTION TO SOMEONE'S PROPERTY. BEFORE THE COMMERCIAL EVEN ENDS (AND WITHOUT TELLING YOU OR DISPLAYING ANY LOGOS), YOU HAVE ALREADY FIGURED OUT THAT IT IS AN ALLSTATE INSURANCE COMMERCIAL. THAT, IS BRAND CONSISTENCY.