SO, I WENT TO A STORE YESTERDAY I FREQUENT "ALL" THE TIME. I GET TO THE REGISTER AND I HAVE LIKE 3 ITEMS IN MY BASKET. BEFORE I COULD EVEN PULL OUT MY CARD TO PAY, A TRUE TEST OF MY CONSUMER BRAND ENGAGEMENT WAS TESTED.
CASHIER: HI. WOULD YOU LIKE TO PAY WITH YOUR REWARDS CARD AND RECEIVE 5% OFF YOUR TOTAL?
ME: NO, I DONT HAVE ONE.
CASHIER: WOULD YOU LIKE TO SIGN UP FOR ONE, IT ONLY TAKES A MINUTE?
ME: NO THANK YOU, I'M GOOD.
CASHIER: OKAY, NO PROBLEM. WILL YOU BE PAYING WITH YOUR "insert store name" VISA CARD?
ME: NO
CASHIER: WOULD YOU LIKE TO SIGN UP FOR ONE.
ME: (SIGH)* NO THANK YOU.
CASHIER: OKAY, CAN I HAVE YOUR EMAIL ADDRESS.
ME: (WHYYYYYYYY, I JUST WANT TO CHECK OOOOUUUT)* SURE.
CASHIER: OKAY THANKS. YOUR TOTAL IS $9.34. YOU CAN SWIPE YOUR CARD NOW.
ME: (SWIPES CARD)*
CASHIER: HERE'S YOUR RECEIPT. WOULD YOU LIKE TO DONATE YOUR 66 CENTS TO THE CHILDREN'S MEDICAL CENTER FIGHT FOR MULTIPLE SCLEROSIS?
ME: (FEELING BAD NOW)* THROWS THE 66 CENTS IN THE JAR AND REMEMBERS I FORGOT THE FREAKIN' TOILET PAPER.
HOW MANY OF YOU FALL FOR BRAND ENGAGEMENT STRATEGIES BY COMPANIES. CHANCES ARE, YOU DO AT LEAST ONCE A DAY AND DON'T EVEN KNOW IT. ALL I KNOW IS, I NEVER DID GO BACK FOR THAT TOILET PAPER.