• Eric

"REFUSING TO ENGAGE WITH THE BRAND"

SO, I WENT TO A STORE YESTERDAY I FREQUENT  "ALL" THE TIME. I GET TO THE REGISTER AND I HAVE LIKE 3 ITEMS IN MY BASKET. BEFORE I COULD EVEN PULL OUT MY CARD TO PAY, A TRUE TEST OF MY CONSUMER BRAND ENGAGEMENT WAS TESTED.


CASHIER: HI. WOULD YOU LIKE TO PAY WITH YOUR REWARDS CARD AND RECEIVE 5% OFF YOUR TOTAL?

ME: NO, I DONT HAVE ONE.

CASHIER: WOULD YOU LIKE TO SIGN UP FOR ONE, IT ONLY TAKES A MINUTE?

ME: NO THANK YOU, I'M GOOD.

CASHIER: OKAY, NO PROBLEM. WILL YOU BE PAYING WITH YOUR "insert store name" VISA CARD?

ME: NO

CASHIER: WOULD YOU LIKE TO SIGN UP FOR ONE.

ME: (SIGH)* NO THANK YOU.

CASHIER: OKAY, CAN I HAVE YOUR EMAIL ADDRESS.

ME: (WHYYYYYYYY, I JUST WANT TO CHECK OOOOUUUT)*   SURE.

CASHIER: OKAY THANKS. YOUR TOTAL IS $9.34. YOU CAN SWIPE YOUR CARD NOW.

ME: (SWIPES CARD)* 

CASHIER: HERE'S YOUR RECEIPT. WOULD YOU LIKE TO DONATE YOUR 66 CENTS TO THE CHILDREN'S MEDICAL CENTER FIGHT FOR MULTIPLE SCLEROSIS?

ME: (FEELING BAD NOW)* THROWS THE 66 CENTS IN THE JAR AND REMEMBERS I FORGOT THE FREAKIN' TOILET PAPER. 


HOW MANY OF YOU FALL FOR BRAND ENGAGEMENT STRATEGIES BY COMPANIES. CHANCES ARE, YOU DO AT LEAST ONCE A DAY AND DON'T EVEN KNOW IT. ALL I KNOW IS, I NEVER DID GO BACK FOR THAT TOILET PAPER.

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